Jewellery display | How to use them in the better way

Jewelry showcase displays

Crossing the threshold of a luxury shop like a jewelry store is not always easy, especially if the customer is looking for a small jewel, something simple with a low cost. The refined atmosphere, the elegant setting, the important and expensive products; are factors that can put some people in awe. A good strategy of how to use the jewellery display point of sale is right to encourage entry into a jewelry store is to reassure the customer starting from the jewelry displays by making sure that he is informed about products, prices and features even before entering the store and can thus feel self-aware and self-confident.

Nor should we underestimate the fact that we live in the era of speed and immediacy. Who among us does not expect to find the information he is looking for right away or to understand how to use a product without reading the instructions? This is why it becomes strategic to displaying jewellery clear, orderly and complete way with all the main information. Using the right earrings display stand, highlighting rings with a display stand and giving the right importance with a necklace display stand together with pendant display. All this can can make the difference between a customer who enters the jewelry store and one who moves away.

A good display jewelry must provide that the price tags are clearly visible in the jewelry display stands, that the jewellery displays clearly and directly report the distinctive characteristics of each of the jewels presented, that everything is coherent and complete but at the same time presented with class and elegance, choosing the right bracelet display, earrings display and ring display.

In this sense, the point of sale for small jewelry collections are among the most difficult products to present:

• the models are small in size and must be presented on structured and rigorously organized jewelry display cases to highlight their peculiarity;
• price tags are essential for informing about the accessibility of products, but they risk being invasive especially in the case of small jewellery;
• finally, the characteristics of the jewels, often similar in appearance but which are reflected in prices that are sometimes very different from each other; they must therefore be told in a simple and clear way.

It is therefore really a moment to make the display disorderly, with little impact and little incentive to the request for further information from the end customer. Thanks to the Theca jewellery collections display units, it becomes easy to make the showcase tidy and functional and present to the customer in an immediately understandable way.

All the exhibitors in our range are characterized by the presence of:

• a base, which allows you to create a dedicated setting, available in different colors and materials
• the supports for the display of the different types of jewels that offer optimal solutions for various typical problems among which the positioning of the rings, the information on the characteristics of the individual models and the management of price tags stand out
• the possibility of characterizing the display thanks to a retro graphic panel with an evocative image of your choice.